A Design & Visual Direction
Portfolio
of

Arnav Aggarwal

AA ✦
Arnav Aggarwal Visual Director & Designer
UPES Dehradun / New Delhi

Hello,

I am Arnav Aggarwal, a multidisciplinary designer and visual director from UPES (University of Tomorrow). I craft high-impact brand identities, spatial product staging, editorial social campaigns, and print architectures—blending tactile material storytelling with sharp contemporary art direction.

Experiences:

  • Kasa Traders
    Design Intern • Aug 2026 – Present
  • UPES MUN Club
    Design OC • 2025 – 2026

Also best at:

Brand Identity Spatial Staging Campaign Direction Textile Curation Typography Visual Storytelling Print Systems Editorial Layout Social Grids

Know the language of

Adobe Creative Cloud
Photoshop, Illustrator, InDesign, After Effects, Premiere Pro
Brand & Campaign
Figma, Editorial Grid Systems, Social Architecture
Print & Textile
Pre-press, Typography, Certificate Architecture, Material Specs
+91 7494956434 aggarwal_arnav@icloud.com

Contents

Portfolio Index & Case Studies
Chapter 01

Brand & Direction

Chapter 02

Spatial Staging

Chapter 03

Identity & Print

Brand & Direction

Kasa Traders: Wavy Dune Rug

Brand Launch Campaign • "We Are Live"
Campaign Launch Art Direction Textile Design 2026
Kasa Traders 'We are LIVE' campaign featuring luxury wavy shag rug in modern interior
Extracted Material & Editorial Palette
Click swatch to copy HEX
#2C1D18 Deep Espresso
#5A3D31 Terra Umber
#D9CBB8 Sand Bouclé
#C69255 Antique Ochre
#161616 Midnight Base
Brief:

Design an opulent, tactile launch campaign for Kasa Traders' signature plush wavy shag rug. The visual direction balances the rich dual-tone texture of hand-tufted wool with editorial gold serif typography ("we are LIVE") and the minimalist corporate mark.

Client & Brand:
Kasa Traders
"Where Quality Moves" — UAE & India Textile Trade
Arnav Aggarwal
Design Intern • Aug 2026 – Present
Time & Tools:
Aug 2026 Campaign • Completed
Photoshop Illustrator Brand Direction Typography

Kasa Traders: Embossed Border Rug

Monochrome Earth Series • "We Are Live"
Textile Visualization Material Rendering Color Grading 2026
Kasa Traders textured embossed rug in dark espresso earth tone
Extracted Material & Editorial Palette
Click swatch to copy HEX
#1E1513 Raw Cacao
#3D2E28 Looped Cocoa
#857064 Ash Taupe
#BFA997 Sunlit Flax
#E0294A Editorial Crimson
Brief:

A study in geometric embossed border reliefs and rich dark umber textures. Structured composition highlights the craftsmanship of dense hand-looped weave against sunlight streaming from natural window frames.

Discipline:
Textile Visualization
Material Rendering & Color Grading
Focus:
Architectural Depth & Tactile Micro-Contrast
Photoshop Lighting Art

Spatial Staging

Contemporary Dining Space

Spatial Staging & Warm Interior Lighting
Spatial Staging Lighting Direction Hospitality & Living 2026
Kasa Traders dining room staging with conical pleated pendant lamp and natural oak wood table
Extracted Material & Editorial Palette
Click swatch to copy HEX
#E2BD78 2700K Luminaire
#8A5F3B Natural Oak
#847E7A Acoustic Fabric
#2D2A28 Studio Shadow
#F8E3C2 Cream Ambient
Brief:

Staging a refined hospitality and residential dining environment featuring an illuminated fluted conical pendant luminaire, clean natural oak dining surfaces, and tailored acoustic upholstery centered around the illuminated Kasa Traders logomark.

Spatial Architecture:
Hospitality & Residential
Warm Ambient Temperature (2700K)
Time & Tools:
Spatial Suite • Completed
Interior Staging Lighting Direction Brand Lockup

Textile Manifesto & Social Grid

Editorial Campaign • "Where Quality Moves"
Campaign Manifesto Social Architecture Cross-Border Trade 2026
Kasa Traders 9-grid campaign with boucle armchair and tribal cushion
Extracted Material & Editorial Palette
Click swatch to copy HEX
#4A3528 Artisan Clay
#C99738 Turmeric Gold
#D7C7B2 Textured Bouclé
#7B6F64 Handloom Linen
#1B1B1B Charcoal Type
Manifesto Quote:

"We connect India's textile manufacturing capabilities with the growing needs of the UAE market." A cohesive 9-grid editorial campaign celebrating artisanal pottery, hand-loomed striped linen cushions, and modern textured bouclé seating.

Campaign Strategy:
Cross-Border Textile Trade
India to UAE Market Gateway
Deliverables:
Multi-Post Social Grid Architecture
Figma Photoshop Social Systems

Identity & Print

UPES MUN XI: Conference Identity

International Model United Nations • Official Certificate Design
Diplomatic Print System Ornate Filigree Pre-Press Security 2025 – 2026
Official Certificate of Participation designed for XIth International UPES Model United Nations Conference
Extracted Material & Editorial Palette
Click swatch to copy HEX
#F5E8D0 Heritage Parchment
#541E28 Imperial Maroon
#D4AF37 Diplomatic Gold
#2B2521 Engraved Charcoal
#9D805B Filigree Sepia
Brief:

Design the authoritative official Certificate of Participation and diplomatic branding for the 11th International UPES Model United Nations Conference. Features classical Roman typography ("XIth"), intricate Indian royal filigree borders, a detailed architectural engraving of the UN General Assembly hall against misty Himalayan peaks, and official protocol stamps (G20, Y20, NITI Aayog, UN SDGs, UNHCR).

Organization & Stakeholders:
UPES University of Tomorrow
Office of Student Experience & Engagement
Secretary UPES MUN Club
Ms. Alaknanda Arora
Time & Tools:
Design OC • 2025 – 2026 Diplomatic Edition
Illustrator InDesign Vector Engraving Print Pre-press